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Media

Google Strengthens Position as Top U.S. Site

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By Douglas A. McIntyre Published
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Google Inc. (NASDAQ: GOOG) further cemented is position as the number one Web property in the United States based on April data. comScore reports that Google sites had 192.3 million unique visitors. The research firm claimed that total unique visitors across the entire Internet were 228.3 million.

The Google numbers demonstrate how Internet users have flocked to the search engine while the huge Web portals of Yahoo! Inc. (NASDAQ: YHOO), AOL Inc. (NYSE: AOL) and Microsoft Corp.’s (NASDAQ: MSFT) MSN have had trouble. Yahoo, which once held the top position, had 181.3 million unique visitors in April. Microsoft sites had 169.2 million. AOL had 108.6 million. Facebook (NASDAQ: FB) is now ahead of AOL with an April audience of unique visitors of 137.8 million

Google has leveraged its size advantage much better than the portals based on its revenue versus theirs. Google’s sales in the first quarter were $15.4 billion. Yahoo’s were $1.1 billion and AOL’s $583 million. Google’s revenue advantage was based largely on the sharp drop in display advertising CPMs in the past several years. Portals hope that video advertising will reverse this. However, video advertising continues to be a relatively small portion of overall online marketing dollars.

The April data also show how dominant Amazon.com Inc. (NASDAQ: AMZN) is in e-commerce traffic. Its unique visitors in April were 99.8 million. Wal-Mart Stores Inc. (NYSE: WMT), in second place, reached 31.6 million.

About the study: comScore Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop Web activity at the top online properties for April 2014 based on data from the comScore Media Metrix service. Google sites ranked as the top property on desktop with 192.3 million unique visitors, while AddThis topped the Ad Focus ranking with a U.S. Internet reach of 98.2%.

ALSO READ: YouTube Totally Dominates U.S. Online Video Viewership

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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