If you guessed a commodity iPhone priced for the masses, you guessed wrong.
From Reuters’ Foxconn to begin assembling top-end Apple iPhones in India in 2019—source
Apple Inc will begin assembling its top-end iPhones in India through the local unit of Foxconn as early as 2019, the first time the Taiwanese contract manufacturer will have made the product in the country, according to a source familiar with the matter.
Importantly, Foxconn will be assembling the most expensive models, such as devices in the flagship iPhone X family, the source said, potentially taking Apple’s business in India to a new level…
The Hindu newspaper first reported on December 24 that the Foxconn plant would begin manufacturing various models of the iPhone. Reuters is first to report the size of the investment and the kind of phones to be assembled.
My take: In my experience, people who care about technology want the best tech, period. Or, as Tim Cook put it last year, defending the pricing of Apple’s first four-figure iPhones:
We found that people want to have the most innovative product available, and it’s not cheap to do that.
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