IBM Is Big Tech’s Hot Mess

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By Douglas A. McIntyre Updated Published
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IBM Is Big Tech’s Hot Mess

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International Business Machines Corp. (NYSE: IBM | IBM Price Prediction) is the only very large tech company that can do nothing right. IBM’s latest earnings report shows that it has been unable to dig out of a mess that has lasted for years. The cloud was supposed to save IBM. Its results for that part of its business are barely mediocre.

IBM has two problems. One is that it is an also-ran in the cloud, sitting behind leaders Microsoft and Amazon. Second, it also carries several legacy businesses, including its mainframe and consulting operations. IBM operates in five divisions. Revenue was down in three of them in the quarter it just reported. Overall, revenue was $18.0 billion for the period, down from $18.8 billion in the same quarter a year ago. Net income dropped from $2.4 billion in the third quarter of 2018 to $1.7 billion this year.

Global Technology Services, IBM’s largest division, posted a drop of 5.6% to $6.7 billion. The division includes IBM’s infrastructure and cloud services and its technology support services. The cloud is supposed to be the key to IBM’s turnaround. Its Cloud & Cognitive Software division posted a sales increase of 6.4% to $5.3 billion. Once again, the cloud computing sector is growing quickly at its competition. IBM’s growth rate in the business is unusually slow. IBM puts its cloud revenue into several places in its earnings. Overall, the company said it had “Cloud revenue of $5.0 billion in the third quarter, up 11 percent.” Even counted this way, the growth is dismal.

It is impossible to find a big tech company that has given investors an uglier ride. IBM’s stock is down more than 12% in the past five years. The Nasdaq is up 81% over the same period. Microsoft’s shares are higher by 204% and Amazon’s are up 520%. An investment in IBM over the period is as close as big tech investors could come to setting their money on fire. IBM management makes the case that share buybacks and dividends have added value for investors. Based on the stock itself, that is cold comfort.

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IBM’s problems belong at the feet of CEO Ginni Rometty, who has held the job since January 2012. She has serially tried to reinvent and rebrand the company. Its Watson brand is nearly as well known as IBM itself and is at the center of IBM’s long-term effort to be something other than IBM anymore. Yet, the value of the IBM brand recently dropped 6% to $40 billion on the Interband list of the 100 best brands. It also missed the list of companies with the best reputations. Even with the growing visibility of Watson, which the company has created as the holding brand for its machine learning and multi-cloud platform operations, there is no disguising how much trouble IBM is in.
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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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