Apple Named Top Computer

By Douglas A. McIntyre Published Sep 18, 6:50AM EDT

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24/7 Wall St. Insights

A recent analysis reveals that Apple Inc. (NASDAQ: AAPL | AAPL Price Prediction) is the highest-rated computer brand.
Its score improved from the prior study and topped rivals HP and Microsoft.
Also: Discover the Next Nvidia.

The American Customer Satisfaction Index (ACSI), a carefully followed research company, released its annual Household Appliance and Electronics Study. Half of the survey contains rankings of personal computers (PCs).

In the 2024 volume of the study, Apple Inc. (NASDAQ: AAPL) finished first in the Personal Computer section. The questionnaires used were in the market from July 2023 to June 2024. A total of 13,113 people completed the survey, which rated products from 0 to 100.

The PC industry overall scored 81. The researchers wrote, “After a second year of improved satisfaction, the ACSI score for personal computers reaches its highest level to date (81).” Apple’s score was 85, up from 83 in the 2023 version of the study.

HP was second with a score of 84, up from 81. Samsung finished third with a score of 82, down from 83. Microsoft had not been on the list before. It posted a poor score of 79 for 2024.

The rankings were based on several factors. At the top of this list were website satisfaction, availability of software, design, graphics, ease of operation, processor speed, number of times the computer crashed, operating system, and memory. Apple is the only product on the iOS operating system list.

Although computer revenue is not as essential to Apple as iPhone sales, it is a significant contributor. In the most recent quarter, Apple had $85.8 billion in revenue. Macs were $7 billion of that, and iPads were $7.2 billion. In both cases, revenue was up year over year.

Prediction: Apple Turns Rotten in October

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.