Apple Fails at Developer’s Gathering

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Quick Read

  • WWDC was Apple Inc.’s (NASDAQ: AAPL) chance to give the world an early look at its artificial intelligence (AI) products.

  •  Yet, attendees dubbed the developers conference a failure.

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Apple Fails at Developer’s Gathering

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Attendees dubbed the Apple Inc. (NASDAQ: AAPL | AAPL Price Prediction) worldwide developers conference a “failure” and a “setback.” Their main concern was the price. It is precisely what investors did not need, as the stock has been down by as much as 20% this year. And Apple has lost its spot as the world’s most valuable company, falling behind Nvidia and Microsoft.

The event, called WWDC, was Apple’s chance to give the world an early look at its artificial intelligence (AI) products. It is generally considered to be a year behind its competition. It has been said that its fully featured AI products will be launched next year.

The company did release a new operating system that works across all Apple devices. It also launched a liquid design, which has “transparent buttons, sliders, and other interaction elements,” according to one attendee.

One analyst echoed the sentiments of most in the financial sector. “Many of the AI features announced were more incremental in our view, and already available through competitor applications,” said UBS’s David Vogt. He also was disappointed that Apple did not signal more about its upcoming AI features.

One positive outcome from the meeting is that developers will have access to Apple’s AI software. CEO Tim Cook described this as a way to “harness the power of Apple Intelligence.” It is not yet clear whether the products from this collaboration can be sold at the Apple Store, which is the most likely way for deployers to make money.

Bloomberg pointed out that “The company has filled some gaps in its AI lineup by teaming up with OpenAI, maker of ChatGPT.” That is well short of what developers and investors were hoping for.

Why Is No One Talking About Apple’s Long-Term Artificial Intelligence Plans?

 

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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