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Telecom & Wireless

Does the iPhone Settlement Mean Anything? (AAPL, CSCO)

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By Douglas A. McIntyre Published
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Cisco Systems (CSCO) and Apple (AAPL) announced that they have resolved their dispute involving the "iPhone" trademark and now both companies are free to use the "iPhone" trademark on their products globally.

The trademark rights have been granted and each will dismiss any pending action or litigation.  Cisco and Apple will also explore opportunities for interoperability in the areas of security, and consumer and enterprise communications; but terms of the agreement are confidential.

This is one of the issues that was probably over before it started, although Cisco had to act like it was going to be tough and fight it out.  What is an iPhone?  Cisco could sell one and it would instantly be thought of as their cool web-IP phone with real-time video conferencing, and Apple could sell one and it would instantly be known as the cool iTunes phone with web functionality. Neither one really takes away from the other’s brand. In short, Apple could have ended up calling this the ap-Phone, the tunesphone, or whatever.  Each iPhone was going to be a success regardless of the name and the differences, and it still will be for both iPhones.  Next Issue, Please!

Jon C. Ogg
February 22, 2007

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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