DivX Signs SanDisk Partnership; Will It Matter? (DIVX, SNDK)

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By Douglas A. McIntyre Published
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DivX (DIVX-NASDAQ) has announced a licensing agreement allowing SanDisk (SNDK-NASDAQ) to include DivX technology in SanDisk’s Sansa line of video-enabled products.  Future SanDisk video products can now include interoperability with the DivX Stage6 video website and can now provide SanDisk consumers with seamless access to the video content available today in the DivX format.

Shares of DivX are indicated up 2% pre-market on very thin volume, although this may be more on the headline than it will be off the actual news.  The company is so far down since its IPO that any ‘non-bad’ or ‘less-bad’ headline may be a boost.  But in the end, you have to wonder if this will really translate into very much in revenues for DivX.

Jon C. Ogg
June 13, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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