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Telecom & Wireless

Nokia Ramps Up Mobile Ad Business

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By Douglas A. McIntyre Published
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Nokia (NOK) has started its own music store to compete with Apple (AAPL) iTunes, so why not have its own online advertising operation? Early today NOK bought U.S.cellphone screen advertising firm Enpocket.

Nokia has obviously made the decision that controlling the hardware portion of the handset business is not enough. It wants to provide advertising, software, and content.

Barron’s did a cover story this week on the huge potential of Nokia, and much of that has to be building beyond its traditional business where its global market share is approaching 40%.

Enpocket already has clients including Pepsi and MasterCard.

The move does put Nokia on a collision course with portals like Google (GOOG) and Yahoo! (YHOO) who would like to expand their marketing precense to handheld devices. But, why should they have all the fun.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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