Nokia (NOK): Pushing Further Into Portable Software?

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By Douglas A. McIntyre Published
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There is word from The Wall Street Journal that Nokia (NOK) is in negotiations to buy Navteq (NVT), a navigation software company. The paper describes the company "as is one of the world’s leaders in electronic mapping, which enables in-vehicle navigation devices and a new generation of mobile-phone applications used for shopping, emergency services and advertising."

Navteq has a market cap of over $7.6 billion.

Nokia is sick of just being a handset company. It has a 36% share of the global market, but, as more phones are sold in places like India, margins will be compressed. The price points for handsets sold in developing countries is much lower than in Europe and the US.

Nokia figures that if it can provide services to people who but its handsets, and those of competitors, it can build another layer of revenue into the company. It has already started its own music download business for wireless devices.

The only real problem with the program is that Nokia is setting itself up to compete with the cellular service operators who buy its handsets. Operations like AT&T (T) make a lot of their money selling software and services to customers. They hardly need their largest supplier to take a piece of their sales and profits.

Nokia may think it is a nice problem to have, but time may tell that its largest customers decide to go elsewhere. That, by itself, could give Motorola (MOT) a lift.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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