AT&T (T) To Make Big Apple (AAPL) iPhone Price Cut

Telecom & Wireless

Published: April 29, 2008 5:07 pm

Last Updated: April 3, 2020 2:05 pm

To keep customers coming in when the new Apple (AAPL) 3G iPhone comes out, probably in June. AT&T (T) will cut prices on the current model by as much as $200.

According to Fortune," AT&T is preparing to subsidize $200 of the cost of a new iPhone, bringing the price down to $199 for customers who sign two-year contracts."

Recent research from Changewave indicates that the lack of a 3G product is the primary reason that customers don’t like the current iPhone.

Apple and AT&T could both run into inventory trouble. There is no guarantee that a large price cut will clear out the old 2.5G units.

Someone still may be left holding the bag.

Douglas A. McIntyre

Get Ready To Retire ^(Sponsored)

Start by taking a quick retirement quiz from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes, or less.

Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests.

Here’s how it works:
1. Answer SmartAsset advisor match quiz
2. Review your pre-screened matches at your leisure. Check out the advisors’ profiles.
3. Speak with advisors at no cost to you. Have an introductory call on the phone or introduction in person and choose whom to work with in the future