As China’s Mobile Markets Slow, Handset Companies Face More Problems

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By Douglas A. McIntyre Updated Published
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china1The recent earnings numbers from China’s big telecom firms illuminated more than their profitability.

One of the assumptions about the health of the global handset makers and companies that build hardware for 3G systems has been that, as growth of mobile penetration slowed in the US, Japan, Europe, China and India would more than pick-up the slack.

That critical assumption is turning out to be wrong. Writing about the Chinese wireless market and the largest cellular provider in the country, The Wall Street Journal reports “Mobile penetration is only 50%. But the company’s number of new subscribers fell 6% in the first quarter from the previous quarter.” To some extent that is because many of the potential new customers live in rural areas and are less likely to need or want a phone. Many simply cannot afford one.

The data has to be a blow to Nokia (NOK), Motorola (MOT), Samsung, and Sony Ericsson. The four largest makers of handsets have already reported large drops in units shipped during the first quarter. If China’s demand falls off it will be very hard for those numbers to improve much.

China’s mobile market could reach 1 billion subscribers, if market penetration moved even close to what it is in Japan and the US. But, farmers don’t want cellphones and that can’t be changed.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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