Can China Mobile Really Save Nokia’s Lumia?

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By Jon C. Ogg Published
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nokia-lumia-920t-yellowShares of Nokia Corp. (NYSE: NOK) are trading higher this morning on news that it has signed a deal with China Mobile Ltd. (NYSE: CHL). Should the stock really be up? Will this really save Nokia?

By signing with the largest mobile provider in China, the Lumia 920T will get to be the first TD-SCDMA Windows Phone in China. The Lumia 920T will be available for order by the end of this year without a contract, and it will be available in black, white, yellow and red models.

We have to wonder if Nokia made an error on its pricing in the release it issued on this one. The offer price without contract is RMB4599, or about $739. Can the average Chinese mobile phone user afford that?

Apple Inc. (NASDAQ: AAPL) has not had the explosive relative growth in China compared to more developed markets, with many suspecting that price is giving the Google Inc. (NASDAQ: GOOG) a pricing advantage.

Nokia’s ADRs are trading up by 4% at $3.58 in early bird trading in New York, but shares were up 6% or so in overseas trading this morning. The ADR’s 52-week trading range is $1.63 to $5.87. One launch in China is certainly not a bad development. The question is whether Chinese consumers will move into the phones.

JON C. OGG

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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