Sprint Destroys T-Mobile in Stock Market

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By Douglas A. McIntyre Updated Published
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Sprint Destroys T-Mobile in Stock Market

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T-Mobile US Inc. (NASDAQ: TMUS) is supposed to be much better than Sprint Corp. (NYSE: S), both in customer additions and financial performance. T-Mobile CEO and President John Legere, the most talkative chief executive in America, reminds the public of those things over and over again. He neglects to mention his share price. Since the start of the year, it is up 20% to Sprint’s 66%. Investors are less impressed with Legere than he is of himself.

According to USA Today, the fight between the CEOs of the carriers has stepped up:

Sprint and T-Mobile, already in fierce competition to grab market share from the two biggest telecom companies, took their rivalry to a new level Thursday: both will now focus on wireless plans with unlimited data for a set monthly fee.

The separate announcements, coming within minutes of each other and accompanied by now familiar sparring between both companies’ CEOs, raise the stakes for the other carriers to follow suit, as they have with cutting data overages and eliminating two-year cell-phone contracts.

There is some chance Legere’s is not the better of the two.

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Sprint was helped by its latest quarterly results, which showed it added 173,000 net postpaid (contract) subscribers. Those who left Sprint for dead were wrong. T-Mobile did better. It added 890,000 “branded postpaid” subscribers.

Part of the market’s lack of enthusiasm about T-Mobile is that Legere is not his own master. Deutsche Telekom CEO Timotheus Höttges is. There have been persistent rumors he might sell T-Mobile or find it a U.S. partner. He could also slow T-Mobile’s investment in its network. In other words, Wall Street has to take into account that T-Mobile’s plans are subject to change from outside of Legere’s control.

Of course, Sprint does not control its own fate either. It is majority owned by Japan’s SoftBank.

There are abundant reasons investors might favor one company over the other. For the time being, based on the market, Sprint is the winner.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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