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ThinkstockOne thing about advertising trouble at large websites is that it is impossible to hide. Ads for cheap mortgages show up everywhere. Financial sites run ads for chocolate cereal. If these...
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courtesy of Facebook Inc.The future often seems to knock at the door when you may not be ready. Facebook aficionados recently received a message from founder Mark Zuckerberg explaining that the...
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courtesy of Groupon Inc.How do you help businesses draw in new customers by bringing discounts to consumers and still lose money? That is the question that investors and watchers have for Groupon...
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Brian Solis, via Wikimedia CommonsWhile most of the media coverage about Facebook Inc.’s (NASDAQ: FB) stock price has focused on whether it can reclaim the $38 IPO level, just as important is...
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Earnings expectations for LinkedIn Corp. (NYSE: LNKD) were high after a positive earnings and mobile trends report from Facebook, Inc. (NASDAQ: FB) as its rival social network, but the Yelp Inc....
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ThinkstockWhen it comes to social media, or social gaming, the recent earnings reports from Facebook Inc. (NASDAQ: FB) and Zynga, Inc. (NASDAQ: ZNGA) were complete opposites. Facebook blew past its...
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courtesy of Facebook Inc.It is enough money to buy up most of the residential property on Museum Mile, a northern part of New York’s Fifth Avenue, or every Ford ever built? That won’t happen, but...
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ThinkstockFacebook Inc. (NASDAQ: FB) did manage to surprise not just Wall Street and Main Street with its earnings report. It blew the numbers out of the water, and CEO Mark Zuckerberg is even...
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ZyngaZynga Inc. (NASDAQ: ZNGA) saw its shares trade higher on Thursday ahead of earnings. The euphoria was tied to the Facebook Inc. (NASDAQ: FB) stock surge after earnings. The good news for Zynga...
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Brian Solis, via Wikimedia CommonsThe best news to come from the most recent Facebook Inc. (NASDAQ: FB) earnings report rests on its successful move into mobile advertising. Large audiences of...
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courtesy of Facebook Inc.Facebook Inc. (NASDAQ: FB) has released its second-quarter earnings report showing that sales rose by 53% year over year to $1.813 billion in the quarter. Earnings came in at...
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Brian Solis, via Wikimedia CommonsNo less a person than Biz Stone, a founder of Twitter, suggested that one of the ways to revive faltering Facebook Inc. (NASDAQ: FB) is to offer an advertising-free...
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via Wikimedia CommonsInvestors were upset that Yahoo! Inc.’s (NASDAQ: YHOO) quarterly results showed a sharp drop in display advertising revenue. And, based on its forecasts, that will not get any...
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TwitterRegularly, marketers debate whether advertising on social media can be a hazard. Ads on Twitter and Facebook can be mocked by members. Despite the chance for exposure to what may be millions...
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TwitterOne of the tactics Twitter has adopted to increase its ad revenue is to put sponsored tweets among the normal tweets in people’s Twitter feeds. The tactic has backfired to a great extent, as...
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