Sports
Sports Articles
As COVID-19 spreads, the chance that at least some NBA games will be played in empty areas is rising.
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NFL fans have some pretty strong opinions about the brands of beer they drink and the chips they eat. Who knew?
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Fantasy sports and online sports betting site DraftKings has agreed to a combination with special-purpose acquisition group Diamond Eagle that will lead to a public listing in the first half of next...
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The 100th season of the National Football League occurs this year, with celebrations across the weekly games, through the playoffs and into the Super Bowl next February 2. It is a marketer’s dream,...
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Will the Patriots go undefeated in 2019? It looks a lot more like that after Week 1 results and the Antonio Brown pickup.
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Sports dynasties, whether professional or major college programs, engender strong emotions in fans. Those emotions can be either positive or negative and generate various behaviors.
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Employers are losing productivity to employees who participate in fantasy football leagues. How much is it costing them? Do employers care? Should they?
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Among the advantages of winning six Super Bowls, including the most recent one, is that demand for home tickets soars. New England Patriots tickets have an average price of $777 this year. The number...
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Professional athletes generally are healthier than most people. New research shows that some of the habits of professional baseball players could make them live longer, on average, than the rest of...
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Every year, all the NFL teams are supposed to start out on close to equal footing, at least in terms of talent. Many people believe the success of the New England Patriots and a handful of other...
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Stars Group is pursuing a new partnership that includes joint development of a sports-gambling app with Fox Branding. Stars and Fox essentially signed a 25-year deal in which they expect to launch...
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Walt Disney is reportedly near a final agreement to sell its remaining 21 regional sports networks to Sinclair Broadcast for around $10 billion. Is that too much or too little?
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For just the two-minute run of the Kentucky Derby, the ticket prices are particularly expensive. The most expensive tickets available the day before the race are more than $2,500.
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The horse that wins the Kentucky Derby makes its owner much more than winners of the Super Bowl or World Series make.
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Plagued by scandal and a body that seems to deteriorate by the year, Tiger Woods lost most of his major sponsors. However, he still carries branded logos on his shirt, bag and clubs.
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