Airline Demand Hits Record Levels

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By Douglas A. McIntyre Published
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Airline demand not only rebounded out of the recession — it skyrocketed to new records. If international travel is any reasonably measure of the global economy on both business-travel and personal-travel levels, then businesses have reason to optimistic, especially the airlines.

According to the The International Air Transport Association (IATA), airlines globally saw a 5.2% increase in passenger demand compared with 2012.  The 2013 performance was in line with the average annual growth rate of the past 30 years. Capacity rose 4.8%, and load factor averaged 79.5%, a 0.4 point increase over 2012.

Demand in international markets (5.4%) expanded at a slightly faster rate than domestic travel (4.9%).

Strongest overall growth (domestic and international combined) was recorded by carriers in the Middle East (11.4%), followed by Asia-Pacific (7.1%), Latin America (6.3%) and Africa (5.2%). The slowest growth was in the developed markets of North America (2.3%) and Europe (3.8%).

While airlines in the Middle East, led by Emirates, have been expanding rapidly in an attempt to become global carriers, airlines in old-world Europe have done poorly. Alitalia, the Italian flagship carrier, has been in deep financial distress. British Airways has merged with Iberia, Spain’s flagship, to reduce costs.

Remarkably, carriers in the United States, where airline bankruptcies have been common, had a good year in 2013. American Airlines parent AMR merged with US Airways to create American Airlines Group (NASDAQ: AAL) and has shown strong earnings. The earlier combinations which created United Continental Holdings (NYSE: UAL) and Delta Air Lines (NYSE: DAL) have also taken costs out of operations by eliminating redundancies, and, in many cases, duplicate routes.

Investors have liked the results. The NYSE Arca Airline Index jumped 57.6% in 2013 and is up 3.1% so far this year.

Rising traffic should also benefit the two largest plane manufacturers long term. Boeing (NYSE: BA) and Airbus Group (OTC: EADSY) have each forecast years of growth in demand for new planes, particularly in China.

At this point, they have cause for optimism. China’s market continues to expand rapidly. According to the IATA, Chinese traffic climbed 11.7% in 2013 from 2012, the biggest year-over-year gain for any market. Capacity rose 12.2% last year. While that dropped the load factor 0.6 percentage points to 80.3%, that level was still second best among markets.

In sum, carrier consolidations have started to create efficiency in an industry which was anything but efficient for years. And this is happening in tandem with strong demand.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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