Applix Becoming a Cognos Unit (APLX, COGN)

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By Douglas A. McIntyre Updated Published
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Cognos Inc. (COGN) and Applix Inc. (APLX) have announced a definitive agreement for Cognos to acquire Applix in a cash acquisition valued at $17.87 per share.  This equates to $339 million, or about $306 million net after you back out the Applix cash on hand.

Applix, Inc. provides business performance management and business intelligence applications, which is roughly in the same spots as Cognos.  Another business intelligence software company gets gobbled up.

The transaction is of course subject to regulatory approvals and other customary closing conditions, although there should not be any regulatory hurdles here if you consider the size. Cognos expects the acquisition to be completed in the fourth calendar quarter of 2007.

Cognos shares are indicated down 2% pre-market on the dilution expected, although this is not even 10% of the size of Cognos.  Applix shares are up 22% at $17.60 pre-market, which is less than 2% short of the total cash consideration.  Applix’s prior 52-week high was $17.73, and that is up more than 100% from the $8.00 lows.  Considering Applix stock traded well under $5.00 as recently as 2005, this should be a done deal where all holders make money on it.

Jon C. Ogg
September 5, 2007

Jon Ogg can be reached at [email protected]; he produces the Special Situation Investing Newsletter and he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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