Microsoft (MSFT) To Battle Cisco (CSCO) For Business Communications Dollars

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By Douglas A. McIntyre Published
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Microsoft (MSFT) said it expects its unified communications product — the company’s effort to link e-mail, instant messaging and phone systems over Internet networks — to become one of the fastest-growing segments of its $16 billion business division. The company made the prediction at an event to introduce its Office Communications Server 2007, which allows users to e-mail, instant message, video conference or make Web-based phone calls from within the company’s Office applications, according to Reuters.

Cisco (CSCO), which controls much of the global router market and recently bought video conferencing company Webex, would like to own the same bit of real estate.

The truth of the matter is that both companies are likely to pick up significant business in the enterprise VoIP, video conference, and instant messaging areas. And, over time, the big losers will be the large telecommunications companies who provide complex and expensive voice systems for big companies.

The business-to-business units of Verizon (VZ) and AT&T (T) are going to face tough going in the next two or three years.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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