Apple (AAPL) App Store To Bring In $21.6 Billion In 2013

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By Douglas A. McIntyre Published
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Apple’s (NASDAQ:AAPL) App Store brought in $2.5 billion last year according to Gartner. The company accounted for 99% of all mobile application sales in 2009. Apple keeps 90% of that revenue.

Gartner predicts that the mobile application business is in its infancy and projects that the sales value of downloads will hit $29.5 billion with Apple taking $21.6 billion of that.

Most analysts have looked at the App Store as a what to tether iPhone and Ipod touch owners to the electronics company. That theory is based on the idea that the handset with the most flexible software packages will be the most successful handset company. The theory has borne out. Apple has downloaded three billion apps and have 150,000 applications in its store.

But, the rise in revenue has an altogether different implication. software downloads are profitable. Apple’s quarterly revenue is under $10 billion. A striking success with the App Store could make it a important to the company’s sales as the iPod or the Mac.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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