Oracle Nabs Another Software Developer

By Douglas A. McIntyre Updated Apr 18, 9:21PM EDT · Published Apr 16, 1:58PM EDT

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As news of the SEC complaint filed against Goldman Sachs (NYSE: GS) is pushing everything else off the news feeds, this morning’s purchase of drug software company by Oracle Corp. (NASDAQ: ORCL) of Phase Forward Inc. (NASDAQ: PFWD) for $17/share in cash deserves a little attention too. The offer represents a premium of 30% to Phase Forward’s Thursday closing price, and totals about $685 million.

Phase Forward shares are up about 28% on more than 40X normal volume after the announcement. The deal has already spawned two potential lawsuits against Phase Forward for failing to consider other offers for the company and selling out too cheap.

Phase Forward sells software that drug companies and research institutions use to track clinical trials beginning at Phase 1 on through drug safety monitoring. Phase Forward’s managers and employees will be absorbed into Oracle’s Health Sciences Global Business Unit. In its most recent quarterly report, Phase Forward reported revenues of about $59 million and EPS of $0.13. Analysts are expecting about $57 million in revenues for the quarter ending in March and EPS of $0.12.

The acquisition follows close on the heels of Oracle’s successful acquisition of Sun Microsystems for about $5.6 billion. That deal gave Oracle a foothold in server and storage business, and it is not a stretch to see how the company could have its eye on becoming an IT mega-vendo. If Oracle can integrate its many software products with a turnkey hardware solution, it will join a number of other technology companies that are aiming at the same target audience.

Cisco Systems (NASDAQ: CSCO), IBM Corp. (NYSE: IBM), and Hewlett-Packard (NYSE: HPQ) come to mind immediately. In order for Oracle to play in that ballpark it needs to acquire more and more varied solutions and capabilities. That’s a tall order, even for a company like Cisco, with nearly $40 billion in cash and short-term investments, more than double Oracle’s $17 billion war chest. IBM has a big head start in the mega-vendor sphere, and H-P is currently a strong second.

Oracle gets a strong vote of confidence from Scott McNealy, founder and chairman of Sun until last January. In an interview with Fortune magazine, McNealy lauds Oracle CEO Larry Ellison as a “great capitalist … [who]has found a way to extract every dollar he can from customers from every product he offers.”

McNealy also notes that unlike himself, Ellison is not into sharing technology, much like another high-powered technology executive, Apple’s (NASDAQ: AAPL) Steve Jobs. McNealy says that Apple is “beyond proprietary, and the consumer has no idea that they are checking into the roach motel.” McNealy, who never figured out a way to monetize Sun’s Java programming language, claims he balanced his own “raging” capitalism with a commitment to open source. That didn’t work out too well.

If Oracle is going to succeed at being a mega-vendor then it needs to be able to integrate the software it now controls as quickly as it can to the Sun server and storage platforms and get those products out to market before its competitors can respond. That won’t be easy, but then Oracle has really never done anything easy.

Paul Ausick

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.