Breaking Microsoft Into Two Companies

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By Douglas A. McIntyre Published
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The discussions about breaking Microsoft Corp. (NASDAQ: MSFT) into two companies have gone on for years. As Satya Nadella moves into his role as the giant software company’s third chief executive officer, the issue can begin to be seriously considered again. Microsoft is already two companies. Investors and Microsoft management would benefit if each of them operated as an individual public corporation.

The two businesses are of almost exactly equal size. The one that serves consumers, the Devices and Consumer division, had revenue of $11.9 billion last quarter, out of a corporate total of $24.5 billion. The division that serves business and enterprises, named the Commercial unit, had revenue of $12.7 billion

The Devices and Consumer unit derives most of its revenue from Windows and hardware devices, which include the Xbox. Microsoft’s description:

Our D&C segments develop, market, and support products and services designed to entertain and connect people, increase personal productivity, help people simplify tasks and make more informed decisions online, and help advertisers connect with audiences.

The Devices and Consumer unit had operating revenue of $2.6 billion last quarter, which was down from $3.6 billion in the same quarter a year earlier.

Microsoft’s description of its Commercial unit:

Our Commercial segments develop, market, and support software and services designed to increase individual, team, and organizational productivity and efficiency, including simplifying everyday tasks through seamless operations across the user’s hardware and software.

Among the most important products of the Commercial operations are Office, the company’s server business and its cloud business, the success of which has been attributed to Nadella. Given this success, it is no accident that he has become the new CEO.

The Commercial unit had an operating income of $6.3 billion last quarter, up from $5.7 billion in the same period last year.

Windows and the Xbox should be considered as part of the last generation of technology. Operating systems, primarily Google Inc.’s (NASDAQ: GOOG) Android, have begun to erode the Windows franchise. Xbox is part of an aging category that includes other game consoles and the set-tops deployed by cable and satellite TV companies.

Microsoft has pressed the case that much of its future is in the cloud. Its server segment serves this model, as does Office. They are, taken together, part of the same line of products. There is stiff competition in some of these businesses. Amazon.com Inc. (NASDAQ: AMZN) is often described as the largest commercial cloud provider in the world. However, with Microsoft’s Office and server deployment, it has leverage with customers that should make it extremely competitive.

Both of the new companies would be very well funded. Microsoft has $85 billion on its balance sheet. But each company addresses different franchises and has radically different prospects. The two businesses have little in common and cannot feed off the others’ success. It is time Microsoft admitted that.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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