Google Buys Audio Password Firm SlickLogin

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

Google Inc. (NASDAQ: GOOG) bought Israel-based voice password recognition company SlickLogin. The small company allows people to speak their passwords as a means to gain access to their computers. SlickLogin claims the method makes computer access more secure.

The management of SlickLogin wrote on its website:

Today we’re announcing that the SlickLogin team is joining Google, a company that shares our core beliefs that logging in should be easy instead of frustrating, and authentication should be effective without getting in the way. Google was the first company to offer 2-step verification to everyone, for free — and they’re working on some great ideas that will make the internet safer for everyone. We couldn’t be more excited to join their efforts.

No price was disclosed, nor were Google’s plans for the technology. However, SlickLogin’s process is not widely used, and there is no public proof that it works well at all.

The buyout may be a new way for Google to claim that it can provide computer users a means to get onto their computers that is safer or more secure than the traditional method of typing in passwords. The “typing” model has already been replaced, to a very modest extent, by fingerprint recognition. SlickLogin could allow Google to bring new competition to the PC security sector.

What will not be clear for some time is whether SlickLogin’s technology will survive hundreds of tests by experts outside Google and in media that critique the tech industry and its products. Google can afford to do massive amounts of experimentation with products it buys as a means to gain an edge in a number of businesses. No doubt, SlickLogin was not an expensive acquisition. Eventually Google may find its approach wanting, and the search company would not suffer financially at all if it cast SlickLogin aside.

Part of the war among large technology companies is to buy what they have not built. This has led to hundreds of acquisitions, most of which have not become part of the foundations of their parents. SlickLogin’s future is far from proven. However, its founders and owners have found a means to cash in on the tech M&A frenzy.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

Continue Reading

Top Gaining Stocks

CBOE Vol: 1,568,143
PSKY Vol: 12,285,993
STX Vol: 7,378,346
ORCL Vol: 26,317,675
DDOG Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ Vol: 4,367,433
CLX Vol: 13,260,523
SYK Vol: 4,519,455
MHK Vol: 1,859,865
AMGN Vol: 3,818,618