Apps & Software

Tim Cook Could Run Apple Another 10 Years

Tim Cook, the CEO of Apple Inc. (NASDAQ: AAPL), could run it for another decade, assuming the retirement age at the company is not 65. He is currently 54. And, at Apple, there is no reason to believe the board will not prolong Cook’s job at the top if he is doing it well.

Cook could see the release of the iPhone 16, the iPad 12, as well as the Apple Watch 9, an iTunes store with apps that operate well beyond anything consumers and businesses can fathom, and versions of the Mac that current PC users would not recognize today. Cook’s largest challenge, however, is almost certainly the creation of products that are not on Apple-controlled production lines now, or even on its design and drawing boards.

The most important cautionary story for Apple is Sony Corp. (NYSE: SNE). It once ruled the portable device business, as well as high-end sectors for cameras and television screens. It was the envy of the consumer electronics industry 15 years ago, before Apple released the products, particularly the first iPhone, which has made it the most valuable company in the world based on market value.

ALSO READ: Apple’s $700 Billion Market Value

Apple’s current and early presence in streaming television and e-commerce likely will be severely eroded by the number of companies already in these businesses. Amazon.com Inc. (NASDAQ: AMZN) and Netflix Inc. (NASDAQ: NFLX) will press their advantages, although streaming may eventually be available anywhere with universal 4G, or 5G, coverage. Wi-Fi access may become a technology of the past.

Some form of artificial intelligence could allow consumer electronics users to control features with their minds, and not their hands or eyes. If these technologies do evolve, Apple would need “first mover” advantages to cripple competitors like Samsung.

All of this goes to say that, as has been true in the past, for Apple to be as successful in 10 years as it is now will require wild but targeted imagination. It has had this since Steve Jobs resurrected the company a decade ago, which means it has been done at least once before, and it holds the promise of being done again.

The #1 Thing to Do Before You Claim Social Security (Sponsor)

Choosing the right (or wrong) time to claim Social Security can dramatically change your retirement. So, before making one of the biggest decisions of your financial life, it’s a smart idea to get an extra set of eyes on your complete financial situation.

A financial advisor can help you decide the right Social Security option for you and your family. Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you.

Click here to match with up to 3 financial pros who would be excited to help you optimize your Social Security outcomes.

 

Have questions about retirement or personal finance? Email us at [email protected]!

By emailing your questions to 24/7 Wall St., you agree to have them published anonymously on a673b.bigscoots-temp.com.

By submitting your story, you understand and agree that we may use your story, or versions of it, in all media and platforms, including via third parties.

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.