S&P 500
7,243.80
+0.24%
Dow Jones
49,521.60
+0.05%
Nasdaq 100
27,810.20
+0.45%
Russell 2000
2,815.56
+0.38%
FTSE 100
10,364.50
0.00%
Nikkei 225
59,850.50
+1.00%

Cars and Drivers

At Ford, Cut, Cut, Cut

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
Follow 24/7 Wall St. on Google
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

Stocks:  (F)(TM)(HMC)

The Wall Street Journal ran a cover story about Ford CEO Alan Mulally’s new "war room". The walls are covered with charts and photos, Projects are color coded based on priority. Perhaps he thinks he is Churchill during WWII.

The new CEO plans to cut the company’s number of brands down from eight to some unknown number, and give all the cars the company produces the "Ford feel". Sounds pretty non-specific.No one is buying the "Ford feel" now.

Mulally wrotes to Ford employees: "As demoralizing as a slide down may be, the ride back up is infinitely more exhilarating." Yes, if there is a ride back up.

As one director said to Bill Ford: "We don’t have a second chance. This is it."

The war room may be fine, but until Ford can prove it has models that can compete, especially with Toyota, Nissan, and Honda, in the US market, and improve share from teh 14% low the company thinks it will hit, color coded priorities are just a kid’s game.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

39% of Americans Are Betting on Crypto and Prediction Markets Instead of Saving
David Beren |

39% of Americans Are Betting on Crypto and Prediction Markets Instead of Saving
A $300,000 Annuity Guarantees $1,900 a Month for Life, but Here Is What Retirees Are Giving Up
Drew Wood |

A $300,000 Annuity Guarantees $1,900 a Month for Life, but Here Is What Retirees Are Giving Up

Continue Reading

2 Ford F-150 Paint Colors Disappear
Douglas A. McIntyre |

2 Ford F-150 Paint Colors Disappear

Ford has cut two of the paint colors customers could choose, which may affect F-150 sales overall.
Douglas A. McIntyre |

S&P Plays Down the NBC & News Corp Online Video Venture

Standard&Poor’s Equity Research came out with a cautious note late in the day about today’s new web video pact, and…
Douglas A. McIntyre |

The 24/7 Wall St. Interview With Ford CEO Alan Mulally

24/7 Wall St. sat down with Alan Mulally, who has been Ford’s (F) CEO for three years, on September 15. The…
Douglas A. McIntyre |

Beating Collegiality Out Of The Work Place

American management began to do what it could to make office environments more pleasant sometime after the bad economic patch…
We’re in our 30s with a $2.5 million net worth – is buying a new F-150 for family road trips too big of a splurge?
David Beren |

We’re in our 30s with a $2.5 million net worth – is buying a new F-150 for family road trips too big of a splurge?

When you think about the whole FIRE movement (financial independence, retire early) and what it generally means for people, the…
Douglas A. McIntyre |

Ford’s Mullaly: Is It Better To Rule In Hell

Milton put the word’s into the Devil’s mouth: "It is better to rule in Hell than to serve in Heaven."…
Paul Ausick |

Where Does Mulally Go Next?

courtesy of Ford Motor Co.When Ford Motor Co.’s (NYSE: F) Alan Mulally leaves the company on July 1, it is…
Jon C. Ogg |

The Real Reasons Mulally Snubbed Microsoft

One of the long-standing questions about who will take over as chief executive officer of Microsoft has been answered. It…
Ford Continues to Be Dogged by Investor Panic
Douglas A. McIntyre |

Ford Continues to Be Dogged by Investor Panic

Ford's plans to remain competitive within the global automotive industry have turned investor sentiment from skepticism to anxiety.

Top Gaining Stocks

Cboe Global Markets
CBOE • Vol: 1,568,143
New Pluto Global
PSKY • Vol: 12,285,993
Seagate Technology
STX • Vol: 7,378,346
Oracle
ORCL • Vol: 26,317,675
Datadog
DDOG • Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ • Vol: 4,367,433
Clorox
CLX • Vol: 13,260,523
Stryker
SYK • Vol: 4,519,455
Mohawk Industries
MHK • Vol: 1,859,865
Amgen
AMGN • Vol: 3,818,618