German automaker BMW Group is firing on all cylinders, so to speak. The company posted its highest October sales ever and total sales from its two primary divisions are up 7% to a worldwide 10-month total of 1.71 million vehicles sold.
Of the company’s three brands, the BMW brand sold 155,120 units in October, up 10.8% over October 2013. The company’s MINI brand sold 28,834 units in October, up 13.4% year-over-year. BMW-brand sales are up 7% year-over-year for the first 10 months of 2014, but MINI sales are down 5.3%.
In its third quarter report, BMW also noted that sales of its Rolls-Royce brand were up 24.3% in the first 10 months of 2014 to 2,859 units sold.
A BMW executive said, “This record month means we are well on track to achieve our target of selling more than two million vehicles by the end of the year.”
Sales for one of BMW’s best-sellers, the X5 SUV, are up 37.9% year-to-date, with 117,418 units sold compared with 85,150 in the first 10 months of 2013.
Daimler, makers of Mercedes-Benz, reported on Friday that the company sold a record 140,941 units in October and that in the first 10 months of 2014 M-B unit sales totaled 1.34 million. The company also sold 5,171 of its Smart car in October and a total of 72,041 of the tiny cars since the beginning of the year.
We have noted before that growth rates for the luxury carmakers like BMW, Mercedes and Audi are well above sales improvements for the auto industry as a whole, which saw sales rise by 6.1% in October. As noted, BMW-brand sales rose 7%, Mercedes sales were up 11.5% and Audi’s sales were up by a whopping 16.5%.
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