Ford F-Series Sales Rise 21%

By Douglas A. McIntyre Published Aug 4, 11:30AM EDT

Follow 24/7 Wall St. on Google

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

Ford F-Series Sales Rise 21% — © 189005028@N05 / Flickr

Ford Motor Co. (NYSE: F | F Price Prediction) continues to have the best-selling vehicle in America. The Ford F-Series usually sells 700,000 units a year. The 2022 number will be lower because of parts shortages. However, the pickup continues to be Ford’s workhorse, financially.
[in-text-ad]
Sales of the F-Series rose 21.1% to 63,341 in July. Ford’s only worry should be that the pickup’s sales were 38% of the company’s total. If for any reason sales were hurt, Ford’s revenue would be as well.
[nativounit]
Ford’s turn toward sport utility vehicles, crossovers and pickups also showed up in the numbers. Car sales for the month were only 3,373. In America, Ford is no longer a “car” company at all.

Ford’s strategy with F-Series sales continues to be part of the playbook for much of the industry. It comes in dozens of configurations, which are priced from under $33,000 to over $70,000.
[wallst_email_signup]
Ford’s most important model may be the new F-150 Lightning. It is Ford’s most important foray into the electric vehicle (EV) market. It was only introduced recently, and July sales were an extremely small 2,171. The rollout will be slowed by a lack of essential parts. Once this is resolved, Ford needs to sell tens of thousands of the new Lightnings per year for the company to be an EV success. No other company in America has millions of EVs already in circulation. Ford has this as a built-in target market. As Executive Chair Bill Ford has said, the launch can make or break the company in the near future.
[recirclink id=1158768]
The future aside, F-Series sales in July mean Ford continues to anchor its present with a success that is nearly unbreakable.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.