E*Trade (ETFC): The Prince Becomes A Frog

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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E*Trade (ETFC) investors cheered when they heard that the company’s chairman, a former senior executive at JP Morgan (JPM) was taking over as CEO.

The reality of the situation did not take long to come around. The new man said that the firm would not be sold, at least as far as he knows. Worse, it began to dawn on Wall St. that ETFC still have $12 billion of home equity loans on its balance sheet. The value of those is probably dropping by the minute.

E*Trade is down 13% today to $3.77.

Citadel put money into E*Trade but that left the company with $1.7 billion in debt. If write-offs in the home equity business hit the levels that the some analysts think they will, the brokerage will be insolvent in another quarter or two.

Bernanke told bankers today that the foreclosure problem is getting worse. He asked for their help. There is little reason to believe that they have any to give.

For most homeowners, especially those whose property values are down 10% or more the home equity loan may be what puts them in a position where their mortgages exceed the value of their homes.

That means that being a home equity lender like E*Trade puts it at the bottom of a hill under a lot of junk being pulled down by gravity.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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