One of the foundations of job cuts among banks is their managements’ beliefs that the bank branch has become a thing of the past. People can perform most withdrawals and deposits at ATMs. And in the age of e-commerce, customers can pay bills online, and even perform more complex transactions such as applying for mortgages. As mortgage demand falls, what better way to cover the retreat in revenue than by eliminating people in favor of the online bank?
Armies of tellers have been part of the banking business for decades. But, in aggregate, these thousands of people, even if they are paid poorly, add up to hundreds of millions of dollars in expenses every year. On top of that, branch operations require rent, and in some cases these branches are on street corners in major cities — where rent levels are high.
J.P. Morgan may even be late to the period of mass bank layoffs, due to the radical change in retail banking. On a net basis, Bank of America Corp. (NYSE: BAC) has been closing banks for two years. So has Wells Fargo & Co. (NYSE: WFC).
J.P. Morgan may use the excuse of a contracting demand for mortgages as it fires thousands. The reason is more complicated than that. The corner bank lost its relevance a while ago, and for many customers it is not necessary at all. In sum, depositors do not have to stand in line any more.
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