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Cars and Drivers

Auto Sales Flat Line As GM Loses Ground

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By Douglas A. McIntyre Published
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A new forecast shows that car sales will drop in February from January when measured by the Seasonally Adjusted Annualized Rate. The February number will translate into an SAAR of 12.5 million cars and light trucks according to Trucar. Four years ago, the comparable figure was above 16 million. The same large car companies are battling for a smaller pie. GM (NYSE: GM), Ford (NYSE: F), and Toyota (NYSE: TM) now have 51% of the US market.

GM’s market share will continue to drop in February. Trucar puts its market share at 21% down from 21.8% in January.

The improbable winner in February is likely to be Chrysler, which is the most financially damaged of the US firms. Its management is now effectively controlled by Fiat. Chrysler’s market share should rise to 9.6% up from 8.6% in January.

Hyundai/Kia, which has been the fastest growing brand in the US, is no longer taking share from rivals. Its market share is forecast to drop to 7.8% from 7.9% month-over-previous-month. It appears to have reached a large enough portion of the market that its low-cost, high-quality proposition has hit a point of diminishing returns. The Korean company also suffers from a modest sized product line-up

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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