Analysts had called for sales in a range of 187,000 to 193,000.
Sales of Ford’s best-selling F-Series pickups have dropped 1.4% in the first 11 months of 2014, from 688,810 a year ago to 679,496. In October, year-to-date sales were down 0.6% on the company’s best-selling pickups.
Other top-selling Ford vehicles, the Fusion and the Fiesta, experienced sales declines of 11.3% and 26%, respectively, in November. The bright spot for car sales was the all-new Mustang, which saw sales jump 62.4% to 8,728 units. For the year to date, though, Mustang sales are up just 2.3%.
Ford’s car sales fell 6.4% compared with November 2013 and are down 4% for the first 11 months of the year. Utility vehicle sales are up 15.4% for the month and 3.9% for the year. Truck sales are down 9.9% for the month and down 1.2% for the year.
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The aluminum-bodied F-150 has been shipping to dealers for the past two weeks and recently reported a fuel-efficiency rating of 26 mpg on highway driving, the best of any gasoline-powered pickup available. The Ram 1500 EcoDiesel posts a fuel-efficiency rating of 28 mpg. Ford claims that it took the weight savings from the aluminum body and “reinvested” it in performance and capability. We will see soon enough if consumers buy that line.
Ford’s shares traded lower by about 0.7% Tuesday morning, at $15.65 in a 52-week range of $13.26 to $18.12.
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