Jaguar Sales Surge 168% in September

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By Douglas A. McIntyre Updated Published
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Jaguar Sales Surge 168% in September

© courtesy of JaguarUSA

The aged British sports car Jaguar posted a sales increase of 168% in September.

A few of its models were the key to the success:

September marked the fourth full sales month of Jaguar’s two new entry luxury vehicles: the 2017 XE compact luxury sedan, starting at $34,900, and the 2017 F-PACE compact luxury SUV, starting at $40,990. The Jaguar XE hit 829 units sold making it the brand’s volume leader for the month, and the F-PACE hit 809 units sold.  Sales of the all-new, redesigned Jaguar XF hit 415 units, up 56 percent from 266 in 2015.

Jaguar is late to the sport utility vehicle (SUV) market, but off to a good start. The Porsche Cayenne and BMW, Audi and Mercedes SUVs have been in the market for years.

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The F-Type is Jaguar’s coupe, with a high-end supercar model with 575 horse power and all-wheel drive. It has a base price of just over $125,000.

Jaguar has followed other niche brands that have enjoyed great success recently. It has a line of cars, from sedans to coupes to an SUV, that have price points as low as U.S. mid-priced cars, all the way to the top of the luxury curve.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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