Jaguar Sales Tripled in April

By Douglas A. McIntyre Updated Jan 12, 12:24PM EST · Published May 3, 6:20AM EDT

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Jaguar Sales Tripled in April — © courtesy of Jaguar USA

[cnxvideo id=”655237″ placement=”ros”]The crossover and sport utility vehicle (SUV) segments of the car market have been a salvation for the sales of manufacturers across the industry this year. In Jaguar’s case, the news is even better than that. Its sales tripled in April, due primarily to the surge in demand for its F-Pace SUV.

Jaguar’s sales reached 3,230 units, a 197% increase from 1,087 units in April 2016. The Jaguar F-Pace sold 1,377 units, which made it the brand’s volume leader for the month.

The F-Pace is near, but not at, the high end of the SUV market. With a base price of $42,065, it competes with the Porsche Macan, Audi Q5, BMW X3 and Acura RDX. All have similar base prices. And each can reach a price of $70,000 with larger engines and expensive luxury and safety features.

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Jaguar has benefited from reviews and awards for the F-Pace. It is new to the market, and its engineers and marketing teams have fielded a vehicle that is often near the top of its class, generally with the Porsche Macan. The success of each is unusual since they are made by relatively small car companies.

If F-Pace sales continue at rates similar to April, Jaguar will post triple-digit sales increases throughout the year.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.