Nissan Pickups Get Low Ratings in Crash Test

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By Douglas A. McIntyre Updated Published
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Nissan Pickups Get Low Ratings in Crash Test

© courtesy of Nissan USA

The Insurance Institute for Highway Safety’s car and light truck safety tests are the gold standard for the industry. The IIHS recently tested eight 2017 model small pickups. The only ones that got low scores were two made by Nissan.

The Nissan Frontier King Cab and Frontier Crew Cab each received poor grades for the “lower leg & foot” crash results category. The Crew Cab also received a poor grade for “structure.” Each truck was rated “marginal” overall. None of the other trucks received such a low rating.

At the other end of the spectrum the Toyota Motor Corp. (NYSE: TM) Tacoma Double Cab and Tacoma Access Cab, and General Motors Co.’s (NYSE: GM) Chevrolet Colorado Crew Cab and GMC Canyon Crew Cab, all received overall ratings of “good,” the highest grade possible. The Chevrolet Colorado Extended Cab and GMC Canyon Extended Cab received “average” ratings.

The research firm described its methodology:

To assess crashworthiness, the Institute rates vehicles good, acceptable, marginal or poor, based on performance in five tests: moderate overlap front, small overlap front, side, roof strength and head restraints. IIHS also rates the performance of front crash prevention systems and headlights.

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The news is a blow to Nissan, which has watched sales of the Frontier fall sharply. Its sales for the first seven months of 2017 were 50,097, down 18.9%. Sales for August were worse at 4,637, down 51.4%. The small pickup sector is one of the most competitive in the U.S. auto industry. It is hard for Nissan to post very strong sales numbers if the Frontier’s sales keep crashing.

In describing the Nissan crash tests, the IIHS reported:

The Frontier’s structure, however, allowed considerable intrusion into the occupant compartment, compromising driver survival space. The footwell was pushed back toward the dummy’s legs nearly 17 inches in the crew-cab test and 14 inches in the extended-cab test. In a real-world crash like this, the driver would likely sustain serious injuries to the lower legs and left foot.

Anyone looking at the test results while in the market to buy a small pickup would have to pause before even considering the Nissan models.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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