Ford’s Solar Plans

By Douglas A. McIntyre Published Aug 12, 9:30AM EDT

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Ford’s Solar Plans — © gopixa / iStock Editorial via Getty Images

Ford Motor Co. (NYSE: F | F Price Prediction) expects to use renewable energy for the entire state of Michigan. It will be powered by solar energy growth at utility company DTE. The plan will add 650 megawatts of solar energy capacity by 2025. Ford wants its entire business to be carbon neutral by 2035. Each and every car made in Michigan will be via carbon-neutral energy.

Ford said the energy purchase was the largest of its kind in U.S. history. Ford CEO Jim Farley said, “This unprecedented agreement is all about a greener and brighter future for Ford and for Michigan.” Ironically, Ford’s vehicles have polluted the air for over a century.

Ford’s decision hopefully will be a spur for other car makers to do the same. In fact, it should be an encouragement to any large manufacturing company in the world.

At the same time Ford has begun to go green in Michigan, its largest electric vehicle (EV) project just became less likely to be helpful to renewable energy as part of lowering vehicle emissions. Ford added about $7,000 to the price of its new F-150 Lightning. This will cause some people to turn to other vehicles, some of which will be the gasoline-powered version of the F-150, the U.S sales of which have been around 700,000 a year. If so, Ford will contribute to air pollution as much as any other car company that will sell inventory in the United States.
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The Ford announcement shows how energy consumption at car companies falls into two tiers. One is the manufacturing process itself. The other is the emissions from vehicles.
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The EV share of the U.S. auto market is only 4.6% of the total. That means EV sales have a long way to go before they have a meaningful cut. In the meantime, Americans may not adopt EVs as fast as manufacturers would like. Some Americans shy away from EVs because they do not trust them. Others shy away because they are expensive. Yet others complain that EV charging stations are not plentiful outside large cities.
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Whatever the status of EV sales, Ford has taken a large step toward a greener world in the United States.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.