Rivian Collapses From Its IPO

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By Douglas A. McIntyre Published
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Rivian Collapses From Its IPO

© Courtesy of Rivian

CB Insights recently ran a chart of the value of companies when they went public and where they are today. The most valuable company on the list when it went public was electric vehicle (EV) maker Rivian Inc. (NASDAQ: RIVN | RIVN Price Prediction). Its value was $87.5 billion then, but it is $12.9 billion today. This makes its performance one of the worst on a list of 19 companies. (Here are the biggest electric vehicle business failures in American history.)
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It should be no surprise that the value has fallen so much. Recently, Rivian said its best years are ahead of it. Yet, it announced a new set of layoffs, meaning management worries that this outlook is untrue. As its slow production mostly keeps its vehicles out of the market, it has to contend with price decreases by Ford and Tesla that may signal the start of an industrywide price war.
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Rivian announced it would throw 6% of its 14,000 workers under the bus. The chief executive officer did not resign because of the company’s problems. Bumbling R.J. Scaringe wrote in a letter, reported on by The Wall Street Journal, that the company had to concentrate on production and profitability. Like many tech executives, he had overbuilt the company.

Rivian has said one of its strengths is its cash position. That begs the question of why it has to cut costs. In the most recent quarter, Rivian posted a $1.7 billion loss on revenue of $663 million. For the year, Rivian had revenue of $1.7 billion, on which it lost $6.7 billion. Rivian’s cash position at the end of the period was only $11.8 billion.
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Rivian has two distinct disadvantages. The first is that it is a tiny producer. It has tried to dodge that by saying it has about 100,000 backorders. That is misleading, given that these could be canceled at any time. Amazon has pre-ordered 100,000 Rivian vehicles. That could go away as well. Rivian’s important deal with Amazon probably will change.
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Rivian is in an industry racked by production competition and price cuts. No global company has a chance to catch Tesla soon. It will sell as many as 2 million cars this year and already has cut prices to do so. Ford has answered with a price cut of its own, and these cuts will ripple across the EV market. Rivian may need to come to market with vehicles with lower prices than planned.

Rivian has been in trouble for some time. The CB Insights analysis shows how much.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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