Ford CEO Pay Climbs as Company Misses Financial Targets

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By Douglas A. McIntyre Published
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Ford CEO Pay Climbs as Company Misses Financial Targets

© Ford (CC BY 2.0) by Mike Mozart

Part of the UAW chief Shawn Fain’s criticism of auto company practices is that the CEOs of these corporations make tens of millions of dollars. This is somewhat misleading because a portion of this pay is based on stock performance. Still, Ford CEO Jim Farley was paid $21 million in 2022, 281 times the median pay of Ford’s workers. Regardless of the details, the optics of such a large pay gap are bad.

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However, optics are barely the main issue compared to Farley’s missteps. He missed Ford’s expense expectations for the third quarter of 2022 by $1 billion because he miscalculated costs. The day after this earnings miss, Ford’s stock fell more than it had in 11 years.

Farley also raised the price of the F-150 Lightning, the company’s flagship EV, several times. Ford said the reason was unexpected changes in component prices. It is not something that should have happened to one of the largest manufacturers in the world.
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Ford’s stock price started 2022 at about $25. It ended the year at just above $12. Who wouldn’t like a payday for a similar performance? To make matters worse, Farley’s boss, Bill Ford, executive chairman, made $17.3 million in 2022. The union could argue that Ford has two CEOs who made nearly $40 million when taken together.

Farley made $20 million despite several fumbles. This does give the UAW substantial fuel for part of the rationale for its strike. Whatever else is said, Farley should be blamed in part for the UAW’s leverage. (These are CEOs of major companies who are paid 1,000 times more than their employees.)

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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