Ford to Cut Underperforming Workers, but CEO Remains

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By Douglas A. McIntyre Published
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Ford to Cut Underperforming Workers, but CEO Remains

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Ford Motor Co. (NYSE: F | F Price Prediction) has come up with a novel idea. Underperforming white-collar workers can take a buyout or they can be trained to achieve better. Why not just fire people? It appears to be a thinly veiled PR stunt to lay off people without saying the company wants to cut costs. To make matters more confusing, the worst performing person at Ford, CEO Jim Farley, will not be trained to improve his job performance.
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Ford managers decide who is performing well and who is not. According to The Wall Street Journal, these managers will single out white-collar workers based on their job performance. The system is complex. Mostly people who have been with Ford for eight or more years will be part of the program. Usually, the longer someone has been at a company, the more they are paid for the job they do. These people also tend to be older. That makes Ford look bad.
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The report says the “enhancement” plans to improve performance can take four to six weeks. If people do not improve, they do not get the severance. The training programs can be an “intense period of work.” It seems people who want to keep their jobs would do that.

On a 10-point performance scale with 10 as the best, CEO Jim Farley gets a 2. Ford’s stock is down 37% this year. The company spent $1 billion more than expected last quarter. Management at one of the world’s largest car companies should have seen the problem much earlier than they did.
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Ford also did not figure out what some components of its electric vehicles would cost when it announced what consumers would have to pay for them. So, after the fact, it raised the prices of the F-150 Lightning and the Mustang Mach-E by thousands of dollars each.
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Ford cannot make the excuse that Farley is new to his job and needs more training. He has been chief executive since October 2020 and held a number of senior management jobs before that.

The next time Ford wants to announce a program for underperformers, it should ask who might be on the list before starting.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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