Cars and Drivers

Ford's F-Series Pickups Are 38% of US Sales

Ford F-150 Lightning EV
jetcityimage / iStock Editorial via Getty Images

24/7 Wall St. Insights

If investors need to be reminded of the extent to which Ford Motor Co. (NYSE: F) relies on gasoline-powered vehicles, and will for years, they only need to look at the portion of Ford’s U.S. sales: F-Series full-sized pickups, many of which are major gas guzzlers. In August, the F-Series line was 38% of total U.S. sales.

The anchor of the F-Series is the F-150. It has been the best-selling vehicle in America since 1981, and its two competitors, the Chevy Silverado and Ram, have never threatened that position.

One reason for the success of the F-Series is that the F-150 comes in eight models. The XL is the least expensive, with a base price of $36,965. The most expensive model, the Raptor, has a base price of $78,440. Ford has an F-150 for every pickup buyer’s price point.

The F-150’s mileage per gallon ranges from 26 in the city to 20 on the highway for the 2.3-L EcoBoost V6 to 10 in the city and 15 on the highway for the 5.2-L Supercharged V8. In either case, the fuel efficiency is poor.

Ford cannot build a car that will outsell the F-Series for years. And that is at the heart of its problem of becoming a mostly EV company.

Ford (F) Price Prediction and Forecast 2025-2030

Get Ready To Retire (Sponsored)

Start by taking a quick retirement quiz from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes, or less.

Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests.

Here’s how it works:
1. Answer SmartAsset advisor match quiz
2. Review your pre-screened matches at your leisure. Check out the advisors’ profiles.
3. Speak with advisors at no cost to you. Have an introductory call on the phone or introduction in person and choose whom to work with in the future

Get started right here.

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.