Porsche Financials Battered by Volkswagen

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By Douglas A. McIntyre Updated Published
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Porsche Financials Battered by Volkswagen

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This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

Porsche, which makes among the world’s most legendary and well-regarded sports cars, will take a $21 billion hit because of its ownership of Volkswagen. Porsche is VW’s largest shareholder. It owns 32% of VW’s stock and has 53% of its voting rights.

24/7 Wall St. Key Points:

Porsche said the decision was triggered by a “market environment with further increasing uncertainties, lower demand than originally expected on various markets and increasing geopolitical tensions and protectionist tendencies.” VW’s financial situation has become more troubled and unstable recently.

Among the signs of VW’s instability, Volkswagen Group of America’s CEO Pablo Di Si resigned last month.

VW is in a battle with its unions in Germany. It wants to close three plants there and fire what is expected to be tens of thousands of workers. It has never closed a plant in its home market. Car unions are more powerful in Germany than in the United States and will pressure management to lower prices in other parts of its operations.

VW’s challenges in Europe include the fact that it has competition, which has allowed it to undercut its prices. Union strikes could slow or halt production, worsening VW’s short-term financial prospects.

VW has also come up against the problems large legacy car companies have with electric vehicles (EVs). Tesla and China-based EVs have done well. Global giants such as Toyota, GM, and Ford have not. EV sales have also dropped in Germany this year.

Porsche may be the world’s ultraluxury car leader, but the trouble at a mass market car company is its largest problem.

China Is Killing Volkswagen and Rivian Will Suffer Next

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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