Lucid Stock Drops To $3

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By Douglas A. McIntyre Published
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Lucid Stock Drops To $3

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EV company Lucid’s (NASDAQ: LCID | LCID Price Prediction) stock sold at $57 in November 2021. It began to plunge and, despite some tiny recoveries, has collapsed to $3. The most accurate picture of Lucid’s problem was one pointed out by The Wall Street Journal recently. “For EV Startups, Things Are Going From Bad to Worse.”

Lucid’s earnings are nothing short of awful. The company delivered only 2,781 vehicles in the third quarter. The company lost $992 million on revenue of $200 million. An increase in sales would drive the cost or revenue up, so unit sales will need to soar for Lucid to break even.

Lucid has gotten billions of dollars from the Saudi Public Investment Fund’s Ayar Third Investment Company. However wealthy the Saudis are, at some point, they will lose patience unless Lucid has a sharp turn of good luck.

Lucid also has the barrier of the price of its vehicles. In an industry where manufacturers try to reduce prices to attract EV buyers, Lucid sells cars for $80,000 or more. Almost every model is “available now,” according to the Lucid website. That points to potential excess inventory.

Lucid has also received poor reliability scores from Consumer Reports. The reports are closely followed.

Lucid’s stock may well not recover. The EV sector, in general, is in too much trouble. There are too many competitors at the high end, led by BMW and Mercedes, each of which has enormous amounts of cash and the ability to take on debt.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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