Nvidia Wants To Be In Car Business

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Key Points

  • Nvidia Wants To Control Cars

  • Tesla Is Already The Leader

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Nvidia Wants To Be In Car Business

© Jeff Swensen / Getty Images News via Getty Images

Buried in Nvidia’s (NASDAQ: NVDA) spectacular earnings were the figures, which are its “automotive” revenue. It is not a massive number. At $567 million, it was up 72% from the same period last year. It is growing faster than Nvidia’s top line.

Nvidia made a point of describing its success and what it views as a bright future. CFO Collette Kress said, on the earnings call, “Year-on-year growth was driven by the ramp of self-driving across a number of customers, and robust end demand for NEVs [new energy vehicles. And we are now in production with our full-stack solution for Mercedes Benz, starting with the new CLA [sedan], hitting roads in the next few months.”

Nvidia Gets On The Road

Kress added, “Nvidia’s automotive vertical revenue is expected to grow to approximately $5 billion this fiscal year.” Nvidia has customers who are part of the gold standard of the global car industry. These will soon include Hyundai and GM (NYSE: GM). Its DRIVE AGX Orin acts as the hardware. Its DriveOS software supports self-driving features. Nvidia readily admits that another customer, Tesla, has the early lead in the sector.

Self-driving remains the Holy Grail. At least 80 million new cars are expected to be sold this year. After a house, this is often a person or family’s most significant expense. Self-driving cars have been a goal of the sector for decades.

The self-driving segment has undergone rapid development. The technology to map roads via GPS has been in place for years. Tesla (NASDAQ: TSLA) and Google’s Waymo have unlocked much of the balance. It won’t take much technical expertise to get this over the finish line.

EV Future

One question that remains unanswered is whether there is a direct relationship between electric vehicles (EVs) and self-driving features. The answer is probably not. EV growth is well under forecast, except in China. Fossil fuel engines could dominate the global market for years, if not for decades.

Ultimately, the engine is not the key to the success of self-driving. As Tesla is finding, it is how well the technology works and how quickly regulators will approve it.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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