Tesla’s US Sales Drop 16% In April.

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Key Points

  • Tesla’s Sales Fell Sharply

  • This allows US Rivals To Pick Up Share

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Tesla’s US Sales Drop 16% In April.

© Public Domain/Wikimedia Commons

Tesla’s (NASDAQ: TSLA | TSLA Price Prediction) US sales fell 16% in April, based on Automotive News. The car research company uses registrations as a proxy for sales.

The sales numbers are better than those in Europe, where sales have fallen by 40% or more in the last several months. Nevertheless, the April US numbers indicate that Tesla is likely losing market share to legacy car companies such as Ford (NYSE: F), GM (NYSE: GM), and Hyundai/Kia. These manufacturers have spent billions of dollars to enter the US electric vehicle (EV) market, yet they still have little to show for it. If Tesla continues to weaken, that may change.

Several issues have triggered Tesla’s US problems. Among them is Elon Musk’s association with President Trump and the significant budget cuts he has attempted to implement. Another concern is that Tesla’s current models are outdated and have not undergone significant updates in years. The market has also been flooded with used Teslas, which push prices thousands of dollars compared to new ones.

Tesla will have a hard time turning the US around. Resentment about Musk’s role in the government persists. People still have bumper stickers that say, “I bought my Tesla before Musk went to Washinton.” Owners continue to trade in their Teslas even at prices below market value.

Another problem Tesla faces is that companies like General Motors have established extensive fleets of electric vehicles (EVs). General Motors has 13 electric vehicle (EV) models across all its brands. Chevy has three, including an EV version of its highly popular Silverado full-sized pickup. Cadillac has three modes as well. And GM has nearly 4,000 dealers in the US, making test drives and deliveries easy. Most of these also have service departments.

For Tesla to regain its US success, it needs its sales to increase sharply year over year again.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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