On tonight’s MAD MONEY on CNBC, Cramer was on a back-to-school tour at University of Virginia with a couple of stock picks. He thinks the two most exciting stocks in this market are Under Armour (UA-NYSE) and Crocs (CROX-NASDAQ). UA has already started to bounce a bit, some takeover rumors, after its big drop last week after earnings. CROX more than doubled since his first call and he has been saying take ‘some’ of it off the table and keep some.
Cramer said he thinks one of these could be the next Nike (NKE). Both are expensive and at the point that they either have to be the next NKE or they have to be one-tick ponies that crash. UA trades at 47-times forward earnings and they have branched out into cleats and other areas that competes against Nike. He doesn’t know how global it can be but it has already started to and the brand is catching. He thinks it deserves to because of its brand. The revenue guidance is up 30% to 35% for 2007 and Cramer thinks the owners won’t sell to puma or another yet. Cramer thinks this one is the next Nike, or at least the Next Reebok that got acquired. UA traded up 1.5% to $48.68 after Cramer discussed this one.
Jon C. Ogg
February 7, 2007