When will Under Armour (UA) come back and should you be buying?

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By Douglas A. McIntyre Published
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It’s been a rough week for Under Armour Inc. (UA) and their shares are down 9% since Monday. On Tuesday’s (5/1) earnings call Under Armour reported Q1 07 revenue increased by 42% and their net profit rose by 14%, but it was the outlook for Q2 that made shares drop 12% in one day.

Next quarter Under Armour is expecting to have higher marketing costs that are going to eat into the bottom line. Shares of UA are trading in the middle of its 52 week range at around $44 a share. UA revised their 2007 revenue growth guidance from 25%-30% to 30%-35%, thus the dip in share price.

Wachovia raised its rating on Under Armour from "outperform" from "market perform" on Tuesday and said there is long-term growth opportunities in Europe for their footwear, women’s and outdoor gear. Yesterday Credit Suisse stood by their "outperform" rating on UA and set their target price at $65 a share.

So maybe Wall Street has been too hard on Under Armour?

They have to realize that they are not Nike (NKE), but they are gaining ground and market share every day. Under Armour is a popular brand and watching their revenue go from $281 million in 2005 to $430 million in 2006 is very impressive. Compare that to their annual revenue of $17,000 in 1996, this company is moving fast. Under Armour IPO’d back in November of 2005 at $13 a share and closed its first day at $25. It’s been on the move ever since and perhaps this latest Under Armour ad says it all…

Under Armour Ad

Can you hear them coming? Don’t expect their stock to be quiet for long.

Frank Lara Jr.

Frank Lara Jr. can be reached at [email protected]; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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