Peloton’s Bad News Gets Worse

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By Douglas A. McIntyre Published
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Peloton’s Bad News Gets Worse

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The CEO of Peloton Interactive Inc. (NASDAQ: PTON) seems to think he has a handle on the exercise bike maker’s deep problems. That really isn’t so. Revenue collapsed 28% in the most recently reported quarter to $679 million. The company lost over $1.1 billion. Investors reasonably asked whether the company is in a liquidity crisis. And the problems have just gotten worse.
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CEO Barry McCarthy said that how people view the quarterly results depends on where they sit. There are no seats from which the results can be viewed as anything but a deepening crisis. He also said that, among employees, “everyone’s at their station.” That does not include the 2,800 people McCarthy has laid off this year. He has indicated that Peloton cannot cut its way to profits. It appears he actually believes otherwise.
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McCarthy has held his job since February. The stock is down over 70% this year. One has to ask why the board has hung onto him, other than it would look bad to push him out so quickly. It might erode investor confidence more, although that is impossible.
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Peloton has to extend the time for the filing of its annual report. Its accounting firm, Ernst & Young, cannot complete the audit. According to The Wall Street Journal, the company blamed problems on “internal control.” In part, that means Peloton will need to consider the value of its assets. Changes in future plans, and their effects on balance sheet items, also may be questioned. McCarthy did not have anything to say about the problem, although he has been outspoken about most of the company’s other crisises.
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McCarthy has been in his job long enough that he can no longer look to poor decisions by earlier management. The ship is his now, and he has done nothing to keep it from sinking.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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