The Surprising Hidden Side Hustles of the World’s Biggest Brands

Photo of Chris Lange
By Chris Lange Published

Key Points

  • Big brands aren’t always what they seem. From Michelin’s famed restaurant stars to electronics giants that started as noodle traders, some of the world’s most recognizable companies quietly build products you’d never think of

  • Sometimes this comes simply from pivoting to a new market, and other times it happens when a company completely changes the whole paradigm

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The Surprising Hidden Side Hustles of the World’s Biggest Brands

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Big brands aren’t always what they seem. From Michelin’s famed restaurant stars to electronics giants that started as noodle traders, some of the world’s most recognizable companies quietly build products you’d never think of. Sometimes this comes simply from pivoting to a new market, and other times it happens when a company completely changes the whole paradigm. Either way, 24/7 Wall St. is taking a closer look at companies that make products consumers would never even think they make.

To identify companies making products consumers would be surprised by, 24/7 Wall St. reviewed various companies and market sources. We ordered these companies alphabetically. We included supplemental information about these companies regarding what they do, CEOs, market capitalization, and more.

Here is a look at some surprising products you didn’t know these companies made:

Why Are We Covering This?

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Understanding what products a company actually makes, beyond the logo and the ad taglines, can reveal some surprising stories about industrial change, brand strategy, and the clever reuse of technology. Sometimes there are odd collisions between brands and products, and how companies respond to this ultimately shows how they adapt. Spinning off new businesses and pivoting after market shocks are some catalysts for these types of moves. In a sense, these companies are case studies in innovation, resilience and the long-term consequences of scale, R&D and corporate diversification.

3M

/ iStock Editorial via Getty Images
  • Official name: 3M Company (NYSE: MMM)
  • Date company was founded: June 13, 1902
  • Industry: Industrial conglomerate
  • CEO: William Brown
  • Market cap: $84.6 billion
  • Products that 3M is known for: Adhesives, tapes and industrial abrasives
  • Surprising products: Post-it Notes and early roots in mining/abrasive materials

3M is an American diversified industrial conglomerate known for adhesives, tapes, abrasives, medical products and safety equipment. Its product portfolio includes many end markets—healthcare, manufacturing, consumer and transportation. It is anchored by strong R&D capabilities.

Berkshire Hathaway

Warren Buffett
Chip Somodevilla / Getty Images

  • Official name: Berkshire Hathaway Inc. (NYSE: BRK.B / BRK.A)
  • Date company was founded: March 14, 1955
  • Industry: Finance & insurance
  • CEO: Warren Buffett (CEO succession to Greg Abel was announced for late 2025/early 2026)
  • Market cap: $1.07 trillion
  • Products that Berkshire Hathaway is known for: Insurance and diversified holdings (modern conglomerate)
  • Surprising products: Origins as a textile mill

Berkshire Hathaway is famously known as Warren Buffett’s diversified holding company. It works with major insurance operations, large equity stakes (including Apple and American Express), and wholly owned businesses across energy, manufacturing and retail. It operates as a long-term investor and conglomerate with substantial cash flows and a wide portfolio of operating subsidiaries.

Canon

Sgroey / Wikimedia Commons

  • Official name: Canon Inc. (CAJPY)
  • Date company was founded: August 10, 1937
  • Industry: Imaging & optical products
  • CEO: Fujio Mitarai
  • Market cap: $26.0 billion
  • Products that Canon is known for: Cameras and imaging equipment
  • Surprising products: Office copiers and medical-imaging systems

Canon is a Japanese multinational specializing in cameras, imaging equipment, office copiers and medical imaging systems. Its business mixes consumer photography products with sizable commercial and industrial imaging segments.

DuPont

Public Domain / Wikimedia Commons

  • Official name: DuPont de Nemours, Inc. (NYSE: DD)
  • Date company was founded: July 19, 1802
  • Industry: Specialty chemicals & advanced materials
  • CEO: Edward D. Breen
  • Market cap: $32.7 billion
  • Products that DuPont is known for: Chemicals and industrial polymers
  • Surprising products: Early explosives business and later inventions like Teflon and Kevlar

DuPont is a diversified chemical and materials company supplying specialty polymers, industrial chemicals, and advanced materials to automotive, electronics, and safety markets. The firm traces its roots to historic DuPont chemical businesses and today emphasizes innovation in high-performance materials and sustainable solutions.

Ferrari

Wistula / Wikimedia Commons

  • Official name: Ferrari NV (NYSE: RACE)
  • Date company was founded: September 13, 1939
  • Industry: Automotive
  • CEO: Benedetto Vigna
  • Market cap: $71.0 billion
  • Products that Ferrari is known for: Sports and luxury cars
  • Surprising products: Machine tools and components for the Italian air force during WWII

Ferrari is the Italian maker of high-performance sports cars and luxury supercars. It is traded on multiple exchanges as Ferrari N.V. The company is known for its exclusive, low-volume vehicle production as well as its race team.

Fujifilm

Sundry Photography / iStock Editorial via Getty Images

  • Official name: FUJIFILM Holdings Corporation (FUJIF)
  • Date company was founded: January 20, 1934
  • Industry: Imaging & healthcare
  • CEO: Teiichi Goto
  • Market cap: $27.9 billion
  • Products that Fujifilm is known for: Photographic film, cameras and imaging products
  • Surprising products: Pharmaceuticals, cosmetics and medical-imaging business (post-film pivot)

Fujifilm is a Japanese imaging and healthcare company that makes photographic film, digital cameras, printers and medical-imaging systems. Since the decline of film, it has diversified into pharmaceuticals, regenerative medicine and diagnostic/imaging solutions.

Goodyear

JHVEPhoto / iStock Editorial via Getty Images

  • Official name: The Goodyear Tire & Rubber Company (NASDAQ: GT)
  • Date company was founded: August 29, 1898
  • Industry: Tires & rubber products
  • CEO: Mark Stewart
  • Market cap: $1.95 billion
  • Products that Goodyear is known for: Tires and rubber products
  • Surprising products: Goodyear Blimp airships (promotional airships and lighter-than-air craft)

Goodyear manufactures and sells tires for passenger vehicles, commercial trucks, aircraft and specialty applications worldwide. The company also operates tire-retailing networks and provides fleet services and tire-related technologies.

Hasbro

mooshuu / Flickr

  • Official name: Hasbro, Inc. (NASDAQ: HAS)
  • Date company was founded: December 6, 1923
  • Industry: Toys, games & entertainment
  • CEO: Chris Cocks
  • Market cap: $10.4 billion
  • Products that Hasbro is known for: Toys and games (e.g., G.I. Joe, Monopoly)
  • Surprising products: Wartime protective gear and parts for military equipment during WWII

Hasbro is a U.S. toy and entertainment company known for brands such as Transformers, My Little Pony, Monopoly and G.I. Joe. It also operates media and licensing businesses. The company earns revenue from toys, games, consumer products, and increasingly from entertainment content and licensing.

Hershey

Citing Rising Cost Of Ingredients, Hershey's Raises Prices 8 Percent
2014 Getty Images / Getty Images News via Getty Images

  • Official name: The Hershey Company (NYSE: HSY)
  • Date company was founded: February 8, 1894
  • Industry: Consumer goods
  • CEO: Michele Buck
  • Market cap: $38.4 billion
  • Products that Hershey is known for: Chocolate and confections
  • Surprising products: Military rations (the WWII “D-ration” survival chocolate bar designed for soldiers)

Hershey is a U.S. food company that manufactures chocolate, sweets and snack products (Hershey’s, Reese’s, Kisses). It sells consumer packaged goods worldwide and operates an extensive distribution and retail partnership network.

IBM

IBM headquarters
Sundry Photography / iStock Editorial via Getty Images

  • Official name: International Business Machines Corporation (NYSE: IBM)
  • Date company was founded: June 16, 1911
  • Industry: Information technology & services
  • CEO: Arvind Krishna
  • Market cap: $261.5 billion
  • Products that IBM is known for: Computers and enterprise technology
  • Surprising products: Punch-card tabulators and mechanical data equipment (used for government and wartime data processing)

IBM is a long-established technology and enterprise-services company offering cloud, AI, mainframe systems and software to large enterprises and governments. In recent years it has emphasized hybrid-cloud and AI software platforms.

Kawasaki

summer sunset with kawasaki ride
cucco / Shutterstock.com

  • Official name: Kawasaki Heavy Industries, Ltd. (KWHIY)
  • Date company was founded: April 1, 1878
  • Industry: Heavy industry & mobility
  • CEO: Yasuhiko Hashimoto
  • Market cap: $11.0 billion
  • Products that Kawasaki is known for: Motorcycles and recreational vehicles
  • Surprising products: Heavy industry: ships, rolling stock and aerospace components

Kawasaki Heavy Industries is a major Japanese industrial conglomerate that builds ships, rolling stock, aerospace components, industrial machinery and consumer products including motorcycles. The company spans heavy industry and mobility sectors, with businesses ranging from energy systems to transportation equipment.

McDonalds

jjbers / Flickr

  • Official name: McDonald’s Corporation (NYSE: MCD)
  • Date company was founded: May 15, 1940
  • Industry: Consumer Service & real estate
  • CEO: Chris Kempczinski
  • Market cap: $218.0 billion
  • Products that McDonalds is known for: Fast-food restaurants and franchising
  • Surprising products: Extensive real-estate holdings

McDonald’s is one of the world’s largest restaurant chains, operating and franchising quick-service outlets globally under the McDonald’s brand. Beyond food sales, the company’s business model emphasizes franchise royalties, supply-chain scale and strategic real-estate ownership and leasing.

Michelin

Public Domain / Wikimedia Commons

  • Official name: Michelin North America / Michelin Deutscheland
  • Date company was founded: May 28, 1889
  • Industry: Tires & mobility services
  • CEO: Florent Menegaux
  • Parent company: Compagnie Générale des Établissements Michelin Société en commandite par actions (MGDDY)
  • Market cap: $21.9 billion
  • Products that Michelin is known for: Tires and rubber products
  • Surprising products: The Michelin Guide (restaurant ratings and travel guides)

Michelin is a global tire and rubber company producing passenger, truck, aviation and specialty tires, among other related services. It also publishes the influential Michelin Guide and invests in data-driven mobility and fleet services.

Nintendo

Universal Studios Hollywood Commemorates Arrival Of "SUPER NINTENDO WORLD" With Red Carpet And Welcome Celebration
2023 Getty Images / Getty Images Entertainment via Getty Images

  • Official name: Nintendo Co., Ltd. (NTDOY)
  • Date company was founded: September 23, 1889
  • Industry: Video games & interactive entertainment
  • CEO: Shuntaro Furukawa
  • Market cap: $94.4 billion
  • Products that Nintendo is known for: Video game consoles and software
  • Surprising products: Hanafuda playing cards (origins as a 19th-century card maker)

Nintendo is a Japanese video-game company that designs and sells consoles (Switch) and first-party game franchises (Mario, Zelda, Pokémon). It combines hardware, software and IP licensing to generate consumer demand and recurring revenue from game releases and merchandise.

Nokia

Public Domain / Wikimedia Commons

  • Official name: Nokia Oyj (NYSE: NOK)
  • Date company was founded: May 12, 1865
  • Industry: Telecommunications equipment & networking
  • CEO: Justin Hotard
  • Market cap: $26.07 billion
  • Products that Nokia is known for: Telecommunications / phones (modern era)
  • Surprising products: Paper, rubber boots and car tires (origins as a 19th-century paper mill and rubber works)

Nokia is a Finnish multinational corporation focused on telecom equipment, networking, and software (Nokia Networks and Nokia Technologies). This was once a 19th-century paper and rubber company, but it now supplies carriers worldwide with 5G hardware and enterprise networking solutions.

Peugeot

Acabashi / Wikimedia Commons

  • Official name: Automobiles Peugeot
  • Date company was founded: September 26, 1810 (originally founded by family)
  • Industry: Automotive
  • CEO: Antonio Filosa (Stellantis)
  • Parent company: Stellantis NV (NYSE: STLA)
  • Market cap: $29.9 billion
  • Products that Peugeot is known for: Automobiles
  • Surprising products: Coffee grinders and pepper/salt mills (early product line still sold today)

Stellantis is the multinational automotive group formed from the merger of PSA Group and FCA, housing brands like Peugeot, Fiat, Chrysler, Jeep and Opel. The company manages global vehicle design, production and distribution across mass-market and premium segments.

Philips

Public Domain / Wikimedia Commons

  • Official name: Koninklijke Philips N.V. (AMS: PHIA)
  • Date company was founded: May 15, 1891
  • Industry: Healthcare technology
  • CEO: Roy Jakobs
  • Market cap: $26.3 billion
  • Products that Philips is known for: Lighting and consumer electronics
  • Surprising products: Medical imaging and clinical healthcare equipment (MRI/CT)

Philips is a Dutch multinational focused today on healthcare technology including diagnostic imaging, patient monitoring and clinical informatics. The company positions itself as a provider of integrated healthcare solutions and services for hospitals and care providers.

Raytheon

jetcityimage / iStock Editorial via Getty Images

  • Official name: RTX Corp. (NYSE: RTX)
  • Date company was founded: July 7, 1922
  • Industry: Aerospace & defense
  • CEO: Christopher T. Calio
  • Market cap: $210.2 billion
  • Products that Raytheon is known for: Defense electronics and missiles
  • Surprising products: The microwave oven (origin story: Percy Spencer’s radar-work discovery led to early commercial microwaves)

RTX is a major U.S. aerospace and defense conglomerate formed from the merger of Raytheon and United Technologies’ aerospace units. It supplies aircraft engines, avionics, missiles and defense systems worldwide. Its business is a mix of commercial aerospace (engines and services) with defense electronics and guided weapons.

Rolls-Royce

Christopher Furlong / Getty Images

  • Official name: Rolls-Royce Holdings PLC (RYCEY)
  • Date company was founded: December 23, 1904
  • Industry: Automotive / Aerospace & power systems
  • CEO: Tufan Erginbilgiç (Rolls-Royce Holdings)
  • Parent company: BMW (Bayerische Motoren Werke AG) & Rolls-Royce Holdings plc
  • Market cap: ~$131.0 billion
  • Products that Rolls-Royce is known for: Luxury automobiles
  • Surprising products: Jet engines (major aero-engine manufacturing post-WWII)

Rolls-Royce Holdings is a U.K. aero-engine and power systems company (distinct from the historic carmaker’s separate businesses). It designs, manufactures and services civil and defense aero engines, power systems and related aftermarket support.

Samsung

Woodkern / iStock Editorial via Getty Images

  • Official name: Samsung Electronics Co., Ltd. (005930.KS)
  • Date company was founded: March 1, 1938
  • Industry: Consumer electronics & semiconductors
  • CEO: Jun Young-hyun
  • Market cap: $449 billion
  • Products that Samsung is known for: Consumer electronics and smartphones
  • Surprising products: Dried fish, noodles and general trading (early company activities)

Samsung Electronics is a South Korean tech giant that manufactures memory and logic semiconductors, displays, smartphones and consumer electronics. Its semiconductor business (DRAM, NAND, foundry) is a global leader and the primary driver of the company’s profitability and market value.

Sony

PlayStation controllers
2019 Getty Images / Getty Images Entertainment via Getty Images

  • Official name: Sony Group Corporation (NYSE: SONY)
  • Date company was founded: May 7, 1946
  • Industry: Electronics & entertainment
  • CEO: Teiichi Goto
  • Market cap: $171.0 billion
  • Products that Sony is known for: Consumer electronics and entertainment (PlayStation, TVs)
  • Surprising products: An early failed rice-cooker experiment (before transistor radios and the Walkman)

Sony is a diversified global entertainment and electronics company—covering gaming (PlayStation), film and music content, image sensors, and consumer electronics. The group has a solid mix of hardware, software and content businesses to create strong cross-platform synergies.

Toyota

2025+Toyota+Camry | 2025 Toyota Camry Hybrid XSE (United States) front view
2025 Toyota Camry Hybrid XSE (United States) front view by Autosdeprimera / BY 3.0 (https://creativecommons.org/licenses/by/3.0/)

  • Official name: Toyota Motor Corporation (NYSE: TM)
  • Date company was founded: August 28, 1937
  • Industry: Automotive
  • CEO: Koji Sato
  • Market cap: $254.6 billion
  • Products that Toyota is known for: Automobiles
  • Surprising products: Automatic textile looms (origin business before cars)

Toyota is a global automotive giant based in Japan that manufacturers cars, trucks, and commercial vehicles. Toyota’s umbrella includes brands like Lexus and Subaru. The company remains a leader in hybrid powertrains and is scaling investments in EVs and mobility services.

Virgin Galactic

Lisa Maree Williams / Getty Images

  • Official name: Virgin Galactic Holdings, Inc. (NYSE: SPCE)
  • Date company was founded: 2004
  • Industry: Commercial spaceflight & space tourism
  • CEO: Michael Colglazier
  • Market cap: $260 million
  • Products that Virgin Galactic is known for: Space tourism and suborbital craft
  • Surprising products: Part of the Virgin group, which began as a record label

Virgin Galactic is a commercial spaceflight company developing suborbital spacecraft to offer space tourism and small-payload launches. It originally began with Richard Branson as a music and media company but since has shifted. The firm combines vehicle development, spaceport operations and early-stage commercial service offerings as it scales toward routine flights.

Yamaha

Yamaha
david falkner / Wikimedia Commons

  • Official name: Yamaha Motor Co., Ltd. (YMHAY)
  • Date company was founded: October 12, 1897
  • Industry: Consumer goods
  • CEO: Takuya Nakata (President / Representative Executive Officer)
  • Market cap: $3.0 billion
  • Products that Yamaha is known for: Musical instruments and audio equipment
  • Surprising products: Motorcycles (Yamaha Motor spun off from the original company)

Yamaha is a diversified Japanese manufacturer best known for musical instruments, audio equipment and pro-audio electronics. The company sells consumer electronics and small motorized products. The company has also branched off into sell motorcycles.

Photo of Chris Lange
About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.

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