Q2 26 EPS
$1.23
MISS 78.71%
Est. $5.78
Q2 26 Revenue
$34.81B
MISS 85.69%
Est. $243.20B
vs S&P Since Q2 26
-22.6%
TRAILING MARKET
BABA -16.6% vs S&P +6.0%
Market Reaction
Did BABA Beat Earnings? Q2 2026 Results
Alibaba delivered a jarring earnings miss in its fiscal second quarter of 2026, reporting EPS of $1.23 against a consensus estimate of $5.78, a 78.71% shortfall, while revenue of $34.81 billion fell 85.69% below the $243.20 billion analysts had expec… Read more Alibaba delivered a jarring earnings miss in its fiscal second quarter of 2026, reporting EPS of $1.23 against a consensus estimate of $5.78, a 78.71% shortfall, while revenue of $34.81 billion fell 85.69% below the $243.20 billion analysts had expected, with revenue declining 85.3% year over year. The headline numbers, however, tell only part of the story: the dramatic compression reflects a deliberate and aggressive reinvestment cycle rather than a deteriorating business. Alibaba nearly doubled its sales and marketing spend as a percentage of revenue, from 13.7% to 26.8%, to fuel the rapid scaling of Taobao Instant Commerce and quick commerce infrastructure, while capital expenditures reached $31.50 billion in the quarter alone. Cloud Intelligence remained a genuine bright spot, with revenue accelerating 34% and AI-related product revenue posting its ninth consecutive quarter of triple-digit growth. Management was explicit that near-term profitability will continue to fluctuate as the company redirects cash flow toward AI infrastructure and long-term platform growth.
Key Takeaways
- • Cloud Intelligence Group revenue growth accelerated to 34% driven by AI-related product adoption
- • Quick commerce revenue surged 60% year-over-year driven by Taobao Instant Commerce rollout
- • Customer management revenue grew 10% driven by improving take rate and Quanzhantui penetration
- • 88VIP membership surpassed 56 million with double-digit year-over-year growth
- • Successful 11.11 Global Shopping Festival with double-digit consumer growth on Taobao app
- • AIDC turned adjusted EBITA positive driven by AliExpress operating efficiency improvement
BABA YoY Financials
Q2 2026 vs Q2 2025, source: SEC Filings
BABA Revenue by Segment
With YoY comparisons, source: SEC Filings
“We have entered into an investment phase to build long-term strategic value in AI technologies and infrastructure and a consumption platform integrating daily life services and e-commerce. With our significant strategic investments in these areas, our two core businesses of AI + Cloud and consumption continued to deliver strong growth this quarter. Robust AI demand further accelerated our Cloud Intelligence Group business, with revenue up 34% and AI-related product revenue achieving triple-digit year-over-year growth for the ninth consecutive quarter. In our consumption business, quick commerce continued to scale with significant improvement in unit economics and drove rapid growth in monthly active consumers on the Taobao app.”
— Eddie Wu, Q2 2026 Earnings Press Release
BABA Earnings Trends
BABA vs Market 30 Day Price Reactions
30-day stock return vs benchmark after each earnings
BABA EPS Trend
Earnings per share: estimate vs actual
BABA Revenue Trend
Quarterly revenue: estimate vs actual
BABA Quarterly Results
5 quarters of earnings data
| Quarter | EPS Est. | EPS Act. | Surprise | Revenue | Rev. Surprise |
|---|---|---|---|---|---|
| Q3 26 | — | $1.01 | — | $40.73B | — |
| Q2 26 MISS | $5.78 | $1.23 | -78.71% | $34.81B | -85.69% |
| Q1 26 MISS | $15.47 | $2.06 | -86.68% | $34.57B | -86.38% |
| Q3 25 MISS | $19.38 | $2.93 | -84.88% | $38.38B | -86.24% |
| Q2 25 | — | — | — | — | — |