Nike

NKE Q2 2026 Earnings

Reported Dec 18, 2025 at 4:15 PM ET · SEC Source

Q2 26 EPS

$0.53

BEAT +41.90%

Est. $0.37

Q2 26 Revenue

$12.43B

BEAT +1.79%

Est. $12.21B

vs S&P Since Q2 26

-29.6%

TRAILING MARKET

NKE -23.7% vs S&P +5.9%

Market Reaction

Did NKE Beat Earnings? Q2 2026 Results

Nike delivered a stronger-than-expected fiscal Q2 2026, posting diluted EPS of $0.53 against a consensus estimate of $0.37, a 41.90% beat, even as net income fell 32% year-over-year amid mounting tariff headwinds and gross margin compression of 300 b… Read more Nike delivered a stronger-than-expected fiscal Q2 2026, posting diluted EPS of $0.53 against a consensus estimate of $0.37, a 41.90% beat, even as net income fell 32% year-over-year amid mounting tariff headwinds and gross margin compression of 300 basis points to 40.6%. Revenue of $12.43 billion edged past the $12.21 billion estimate by 1.79%, rising just 0.6% from a year ago as a deliberate strategic pivot toward wholesale, which surged 8% to $7.50 billion, was partially offset by an 8% decline in NIKE Direct. North America was the clearest bright spot, with revenues climbing 9% to $5.63 billion, though Greater China slid 17% and Converse continued to struggle, dropping 30% to $300 million. CEO Elliott Hill, who recently added shares in an open-market buy, characterized the company as being in the "middle innings" of its comeback, with the "Win Now" strategy centering on wholesale realignment, brand reinvestment, and athlete-driven innovation pointing toward a full recovery ahead.

Key Takeaways

  • Strong wholesale revenue growth of 8%, primarily driven by North America
  • North America revenue growth of 9% led by footwear, apparel, and equipment gains
  • Increased demand creation expense up 13% reflecting higher brand and sports marketing investment
  • Gross margin declined 300 basis points to 40.6% primarily due to higher tariffs in North America
  • NIKE Direct revenues declined 8% with NIKE Brand Digital down 14%
  • Greater China revenues declined 17% across all product categories
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NKE YoY Financials

Q2 2026 vs Q2 2025, source: SEC Filings

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NKE Revenue by Segment

With YoY comparisons, source: SEC Filings

Q3 25 Q4 26
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NKE Revenue by Geography

With YoY comparisons, source: SEC Filings

Q3 25 Q4 26

“NIKE is in the middle innings of our comeback. We are making progress in the areas we prioritized first and remain confident in the actions we're taking to drive the long-term growth and profitability of our brands.”

— Elliott Hill, Q2 2026 Earnings Press Release