Motorola: An Empty Promise Of A Turnaround

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By Douglas A. McIntyre Published
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Ed Zander, Motorola’s (MOT) CEO, promised that things would be better for the company’s shareholders. Soon.

Handsets sales at the firm have fallen off a cliff. Once the clear No.2 behind Nokia (NOK), MOT now has a global market share of only about 15% and has probably been passed by Samsung for second place. A surging Sony Ericsson is also picking up share, and a lower-priced Apple (AAPL) iPhone will be a threat at the high end of the market.

Referring to the company’s past success with the RAZR, Zander said to CNN Money ‘We’ve done it, we’ve been there,’ he said. ‘We’ve got to get back on it, and do it not for three years but 30 years.’

But, MOT is unable to articulate any plan for improvement.

Which means they probably don’t have one.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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