Amazon (AMZN) Sales Versus The Gutenberg Bible

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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iphone2The advent of the printed book is usually traced back to The Gutenberg Bible in 1455. People have been used to reading the written word on paper ever since.  

Based on new accounts, Amazon (AMZN) will release a new version of its  electronic book reader, the Kindle, sometime this week. Many analysts believe that it will be a multi-billion dollar product for the e-commerce company. That may not be true.

The Kindle could turn out to be the most recent incarnation of the hula hoop, a novel product that sold well in the late 1950s and then disappeared. Amazon may have a big seller on its hands, but it is just as likely that it will be a bust. Changing people’s long held habits may be harder than Amazon expects.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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